I saw this post entitled “Top 10 Modern Marketing Resolutions For 2014” shared on Linkedin by Neil Brown of Modern Marketing Partners and wanted to share it here. It is a top ten list of new years resolutions for marketing construction products in the new year. I was excited to see that the first item on the list was :
1. We Will Get Visual
As attention spans decrease, and the oversaturation of information continues, visual (and micro) content will become even more important. Infographics, videos, pictures. The popularity of sites like Instagram, Vine, or Snapchat is a clear indication of a preference shift towards visual. Visual content will dominate in 2014. Consider these statistics (Wishpond):
- 90% of information transmitted to the brain is visual, which is processed 60,000 times faster in the bran than text.
- Videos on landing pages increase average page conversion rates by 86%.
- Businesses who market with infographics grow in traffic an average of 12% more than those who don’t.
As my focus is 100% on the use of visual solutions to help sell building products, number one is my favorite. Which is yours?
View the rest of the new years resolutions here
View some case studies of how Jason Yana Studios can help create videos, animations and 3d renderings to provide you with the visuals you need to hit the ground running in 2014
